Web Promotion – Through Social Media Optimization

Social media optimization is the process of promoting your site or business through social channels. This can be termed as the most powerful, effective, and low cost way to promote your site and generate heavy traffic to your site.

You must be aware of the term social media optimization (SMO). If not let me explain you a bit about it. You can bookmark your blogs and articles on social book marking sites. In this you are distributing your blogs and articles on internet without any cost to generate traffic.

For those who don’t look at SMO as an effective way to generate traffic. Let’s explore this field with wider perspective:-

o Primary and Secondary Traffic: - Primary visitors refer to the visitors that visit your websites through the social media websites. Whereas secondary visitors refers to the visitors that are being send by other websites that come across your content through social media sites.

o Good Links:- Your site will definitely get quality links from other sites that come across your content through social media sites.

The above points can have the following benefits:-

1. Quality Links- Better Search Engine Ranking: - When your articles, blogs, and press releases attract quality links from sites that come across your site through social media sites. All the search engines value your links.
2. Natural Links:- It is very difficult for a new site to get publicity on the internet and links from other sites. If you book mark your articles, blogs, and press releases, you are generating huge traffic through other members of the social book marking sires.
3. Community Support: - Many people believe that this method brings useless traffic to sites. But the traffic you are getting is from the community members. When some member of the social sites looks at your article on the home page, they generally will think it as a worthy site to visit.
4. Low cost And High Returns: - It can be done by yourself or by your friends, so the cost is limited to time. It would take thousands of dollars to buy the links. But the social media has the ability to do that without any cost.

This is the way to get targeted traffic from users with less investment. So bloggers/webmasters should understand the importance of social media optimization and implement this method to promote sites